France is Losing its Iconic Gauloises Cigarette Brand

Published on September 9th, 2014 00:00

Gauloises cigarettes were, many years ago, something of an icon of France and the romance of Paris. Jean-Paul Sartre liked to smoke them, as well as Albert Camus, Serge Gainsbourg, and even, once, George Orwell. However the days of Gauloises, those tough cigarettes are numbered.

Imperial Tobacco Group, which via its Seita subordinate company owns Gauloises, declared a restructuring currently that, will shut factories in Britain and France, with an anticipated loss of some 900 jobs.

The French factory, next to Nantes, manufactures Gauloises cigarettes, and Gitanes. Manufacturing of the classic Gauloise moved to Spain practically 10 years ago, which, based on Reuters, tends to make present day shift symbolic. Bloomberg remarks that Seita, which joined with a Spanish corporation in 1999 in order to create a company that was ultimately bought by Imperial, kept a production and supply monopoly approved by the finance chief of Louis XIV.

The Gauloise brand goes back to the 1900s, kind of a bad thing that would ultimately result in a filtered cigarette and, in the end, the lighter style. Not that one have to romanticize cigarette consumption, however Reuters records the well-known aspect of the cigarette: “Philosopher Jean-Paul Sartre visited Left Bank cafes in postwar Paris with a pen in one hand and a Gauloise in the other … Incorporated into French combat rations in the course of the World War Two, the light blue pack of Gauloises with the army headgear logo continued to be the most favored cigarette brand in France right up until the 1970s, when lighter, nicer American brands like Marlboro appeared.”

Imperial, which has anything to deal with the Canadian company of the similar name, explained these days that the British and French factories could be closed over the upcoming two years, as part of a cost cutting program the cigarette company claims will save about £300-million per year starting in the autumn of 2018. “The suggested closures reveal decreasing industry volumes in Europe, affected by challenging economic situations, growing regulation and excise,” Imperial explained in declaring the shutdowns. “Manufacturing process has been impacted at the Nottingham and Nantes s ites, which currently use less than half their production potential.”

The Nantes factory engages over 300 workers, with potential for 21 billion cigarettes yearly, even though just 9 billion are likely to be closed this year. Manufacturing will be relocated somewhere else in Europe.